“Sustainability is so big and it’s so hard for apparel companies, just getting into it and understanding what to do.” Karla Magruder How do you make fabric from recycled plastic? 85 percent of apparel ends up in landfill, this is a tough one. How can apparel companies use less water, energy, fewer toxic dyes and… Continue reading Making Clothing Sustainable – Karla Magruder, Fabrikology
We use Facebook every day, multiple times a day – along with 2 billion other people! – so, have you ever thought about how much energy it takes to power all those servers and buildings? How much CO2 it emits? And, waste its 17,000+ employees create around the globe? Listen to this rare interview with… Continue reading Facebook’s Energy Use – Bill Weihl, Sustainability Guru, Facebook
“Women, in particular, are bringing a different problem-solving toolkit to the table…and innovative potential.” Dr. Laura Sherbin on Green Connections Radio podcast. As the nation takes a fresh look at women in the workplace, hear from one of the experts in this enlightening interview with Green Connections Radio host Joan Michelson. Dr. Laura Sherbin is Managing Director of Culture@Work, and was a C-level executive at the Center for Talent Innovation when this interview was conducted.
“How is what you’re doing affecting your community?” Erica Courtney Applying lessons learned doing logistics as a combat officer in the U.S. Army, Erica Courtney is helping companies reduce their energy and water use to also become more efficient overall. And she does it with a team of vets. Listen to Erica’s engaging conversation with… Continue reading Professional Eco-Vets – with Erica Courtney of 2020Vets
“It’s all about the doing, not the claiming,” Anne Bahr Thompson on Green Connections Radio
What do you expect from the companies you buy from? A new ground-breaking study says we consumers care if companies “do good” and we buy accordingly. So, how do we leverage it? What does it mean for consumers and businesses? Listen to the study’s author, branding guru Anne Bahr Thompson, author of a new book expanding on the research called “Do Good: Embracing Brand Citizenship to Fuel both Purpose and Profit, and a former top executive at Interbrand global communications firm. In this fascinating conversation with Green Connections Radio host Joan Michelson, also a communications expert, they dive into the study’s findings and discuss…
How do we make sense of a year like 2017? It’s filled with “no one would believe us if we put this in a script” moments – extreme highs and lows, no matter what your values – and each one met with a counterpoint from a different reality. None of these happen “out of… Continue reading The Overarching Lesson from a Historic, Intense Year of 2 Realities
“People are really making decisions more about who a brand is and why they’re doing something, as opposed to just what it is they are offering because that is largely commodified by options and price point.” Billee Howard on Green Connections Radio
You’re doing strategic planning, but are you looking at your brand anew too?
Maybe you should, says Billee Howard, master brand storyteller, and CEO of Brandthropolgie. She’s also Chief Strategy Officer of Centiment, an IBM Watson company leveraging artificial intelligence to help brands connect on an emotional level, the author of, We-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, and the former EVP of worldwide marketing communications firm Weber Shandwick.
