No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. “Consumers across the globe resoundingly affirm CSR as a critical business strategy,” says Dan Soulas, managing director of Echo Research. “It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. A one-size-fits-all approach just won’t work.” Read the full press release HERE on the Cone Communications/Echo Global Corporate Social Responsibility study.
