A Creative Leverage For Good – Kate Williams, 1% For The Planet

“1% for the planet…the way it works is that we have businesses who are our members, and they’re actually supporting environmental partners at the level of 1% of revenues….You invest in the things that matter and the planet matters.…(to) drive impact at scale. And so, in terms of that scale, last year we certified US$100million of support going from these companies to environmental partners….When a company joins, they pay a dues fee to us, but then the rest of their 1%, they will give directly to environmental partners….And then at the end of each year, we certify that giving.”

Kate Williams on Electric Ladies Podcast

This time of year we are likely making donations, but this episode is about a creative way to make a bigger difference – and all year long with the normal stuff you buy. You’ll hear about businesses, partnering with nonprofits, leveraging each other’s strengths and networks to have a much larger impact. We sure need to have a much larger impact right now.

So, how do we scale donations and impact? Listen to Kate Williams, CEO of 1% For The Planet on how they help companies of all sizes and shapes leverage and certify their donations strategically in this fascinating discussion with Electric Ladies Podcast host Joan Michelson.

You’ll hear about:

“A couple things. One is, step forward and step up before you think you might be ready.… Becoming a CEO or C-suite can be one way that you progress, but you can also just become really deeply knowledgeable in a particular area.… Sometimes as women and just as humans, we can maybe hold ourselves back. So, I would say like, step up before you’re ready.…(S)upport appears when once I’ve taken the step….The other thing is stay open to serendipity…We may forget that serendipity is sometimes how the opportunities that we get to step into are shown to us…. So, stay open.” Kate Williams on Electric Ladies Podcast

Read Joan’s Forbes article about this new report here and more of her articles here too.

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