Return on Impact & Changing Careers  – Joni Carswell, CEO, Texan By Nature

A Data-Based Approach to Conservation & Why She Changed Careers

“We say data-based because as you work with both the science community and the business community, the best way to bring those communities to the table is to talk to them in their own language. To talk in terms of return, to talk in terms total impact.” Joni Carswell on Electric Ladies podcast

Scientists are saying the coronavirus may have come from the destruction of the natural habitats of wild animals due to development, deforestation or climate change – and that there are more infectious diseases in likely our future as a result. What can we do about it besides keep “social distancing” and protect ourselves and other people?

Listen to Joni Carswell, CEO of a nonprofit founded by Former First Lady Laura Bush called Texan By Nature, describe their creative data-based approach to conservation and how they are bringing the business community into habitat, water and prairie restoration, to host Joan Michelson. Carswell is decidedly not your typical nonprofit CEO. (This was recorded as Green Connections Radio.)

You’ll hear:

Look out at your path, at your history and the things that you think don’t have anything to do with one another, and use those things to innovate in your space. Because you have the single unique way of looking at a puzzle that no one else does, and…be an outlier. Use those different ways that you’ve seen the world to solve problems..” Joni Carswell on Electric Ladies

Read my Forbes blog about their conservation approach here and on changing careers here.

What do you wish companies would do in conservation and why?

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