“We did do a study where we shared the story of the careful thought that went into products that were better for people and the planet … Then we administered the standard guest satisfaction survey, and what we found, Joan, was 150% increase in satisfaction, loyalty numbers… Why?…They equated it to service. They said, a hotel that goes out of its way to choose products that are better for me and the planet is a hotel that I have confidence is going to take better care of me while I’m there.” JoAnna Abrams on Electric Ladies Podcast
As conference season and then the holidays kick in, a lot of us are traveling. The American Hotel and Lodging Assn. (AHLA) says 56% of American adults stay in hotels per year, and 77% of business travellers do. What’s the impact on our health – and the planet of being in those hotel rooms?
Listen to JoAnna Abrams, Founder/CEO of MindClick in this fascinating conversation with Electric Ladies Podcast host Joan Michelson. MindClick is a supply chain product intelligence company specializing in the hotel industry. They tell us if furniture, carpets, beds, etc. in hotels have toxic chemicals, were made with renewable materials, if hotels use clean energy, etc.
You’ll hear about:
- How MindClick measures the impact of the furnishings in hotels on our health and the planet.
- How corporate travel buyers decide which hotels their executives and employees need to stay in when they travel – and how MindClick intelligence helps keep their teams safe & sustainable.
- How consumers can find information on hotels verifiably adhere to ESG-related standards.
- Plus, career advice, such as:
“First of all, don’t give up on that, wanting to make a difference. I remember early in my career saying that that’s something I wanted to do, and the response was, no, you don’t. You just want to make money. The truth is, you can find opportunities to make a difference and make money. The key is, being very clear in communicating that out to your network, and you’ll be pleasantly surprised at how many people actually share that same sentiment. We all want to feel good about the work that we’re doing, and by being open about that you’ll find that people will be open in return and refer you to those that are on that path.”
JoAnna Abrams on Electric Ladies Podcast
Read Joan’s Forbes articles here.
You’ll also like:
- Japan’s Expo Embraces Sustainability & Clean Energy – Yvonne Burton, Burton Consulting gives a tour of the Osaka Expo’s many sustainability features and exhibits
- Recycled Steel Goes Mainstream – Tabitha Stone, G.M. of Energy Solutions at Nucor Steel Corporation
- Green Cement Is Changing How We Build – Marci Jenks, Eco Material Technologies
- Sustainable Business Is Good Business – Tensie Whelan, Director, the NYU Stern Center for Sustainable Business
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