“What People Say About You”: Your Brand – Diane Diaz, The Brand Teacher

“Clarity, credibility and consistency are the three most important things about your brand….Understand what you want to do and what you’re good at… You have to live up to your brand promise”

Diane Diaz on Green Connections Radio



Understanding and Leveraging Your Brand with Brand Archetypes

Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes!
So, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated. Trust.
Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out.
They talk about Diane’s favorite brand assessment tool, which Joan did – and its enlightening insights.

You’ll hear:

You may want to take notes! Shout out to Katie Krimitsos, of the Biz Women Rock podcast, where I first heard about Diane Diaz! (Listen to my interview with her too, linked below.)
You’ll also want to listen to:

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