“There are those individual actions that we can take. But if I can work with my community or work inside of my company, or if I can work inside of my house of worship and we can build some community and some action that way, it will have a much bigger impact than anything that… Continue reading Make A Difference Where You Are – Laur Hesse Fisher, MIT’s Environmental Solutions Initiative
“Clarity, credibility and consistency are the three most important things about your brand….Understand what you want to do and what you’re good at… You have to live up to your brand promise”
Diane Diaz on Green Connections Radio. Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes! So, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated. Trust. Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out. They talk about Diane’s favorite brand assessment tool, which Joan did – and its enlightening insights.
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