“Brand citizenship is a way of doing business – from a company’s core purpose; to its delivery of goods and services; to its responsibility to its employees, community, the environment and the world – that people trust, believe in, and rely on…all with the aim of earning profits that are maintainable over the long term.”… Continue reading Brand Citizenship in this Pandemic – Anne Bahr Thompson, Author of “Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit”
What Business Should and Should Not Do During This Pandemic Crisis. Do you get mad seeing ads selling normal stuff these days, as if we’re not in a global health crisis? What should companies, leaders and marketers do in this unprecedented crisis? Should you just post messages of support for first responders and healthcare workers? Do special offers work now?
Listen to this fascinating Green Connections Radio podcast interview with Anne Bahr Thompson, veteran branding expert, former head of a division of megabranding agency Interbrand and author of “Do Good: Brand Citizenship to Fuel Both Purpose and Profit,” to find out.
“Clarity, credibility and consistency are the three most important things about your brand….Understand what you want to do and what you’re good at… You have to live up to your brand promise”
Diane Diaz on Green Connections Radio. Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes! So, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated. Trust. Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out. They talk about Diane’s favorite brand assessment tool, which Joan did – and its enlightening insights.
“It’s all about the doing, not the claiming,” Anne Bahr Thompson on Green Connections Radio
What do you expect from the companies you buy from? A new ground-breaking study says we consumers care if companies “do good” and we buy accordingly. So, how do we leverage it? What does it mean for consumers and businesses? Listen to the study’s author, branding guru Anne Bahr Thompson, author of a new book expanding on the research called “Do Good: Embracing Brand Citizenship to Fuel both Purpose and Profit, and a former top executive at Interbrand global communications firm. In this fascinating conversation with Green Connections Radio host Joan Michelson, also a communications expert, they dive into the study’s findings and discuss…
“People are really making decisions more about who a brand is and why they’re doing something, as opposed to just what it is they are offering because that is largely commodified by options and price point.” Billee Howard on Green Connections Radio
You’re doing strategic planning, but are you looking at your brand anew too?
Maybe you should, says Billee Howard, master brand storyteller, and CEO of Brandthropolgie. She’s also Chief Strategy Officer of Centiment, an IBM Watson company leveraging artificial intelligence to help brands connect on an emotional level, the author of, We-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, and the former EVP of worldwide marketing communications firm Weber Shandwick.