“Brand citizenship is a way of doing business – from a company’s core purpose; to its delivery of goods and services; to its responsibility to its employees, community, the environment and the world – that people trust, believe in, and rely on…all with the aim of earning profits that are maintainable over the long term.”… Continue reading Brand Citizenship in this Pandemic – Anne Bahr Thompson, Author of “Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit”
