“Brand citizenship is a way of doing business – from a company’s core purpose; to its delivery of goods and services; to its responsibility to its employees, community, the environment and the world – that people trust, believe in, and rely on…all with the aim of earning profits that are maintainable over the long term.”… Continue reading Brand Citizenship in this Pandemic – Anne Bahr Thompson, Author of “Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit”
What Business Should and Should Not Do During This Pandemic Crisis. Do you get mad seeing ads selling normal stuff these days, as if we’re not in a global health crisis? What should companies, leaders and marketers do in this unprecedented crisis? Should you just post messages of support for first responders and healthcare workers? Do special offers work now?
Listen to this fascinating Green Connections Radio podcast interview with Anne Bahr Thompson, veteran branding expert, former head of a division of megabranding agency Interbrand and author of “Do Good: Brand Citizenship to Fuel Both Purpose and Profit,” to find out.
“It’s all about the doing, not the claiming,” Anne Bahr Thompson on Green Connections Radio
What do you expect from the companies you buy from? A new ground-breaking study says we consumers care if companies “do good” and we buy accordingly. So, how do we leverage it? What does it mean for consumers and businesses? Listen to the study’s author, branding guru Anne Bahr Thompson, author of a new book expanding on the research called “Do Good: Embracing Brand Citizenship to Fuel both Purpose and Profit, and a former top executive at Interbrand global communications firm. In this fascinating conversation with Green Connections Radio host Joan Michelson, also a communications expert, they dive into the study’s findings and discuss…