“People are more committed to and loyal to brand than they are to the politicians…because the brands are in their homes, they touch and feel them every day.” Kasia Reterska, McPherson Strategies We seem to live in two, chaotic parallel universes. One one hand, the government and Twitterverse gyrate from policy-by-tweet or other crisis to… Continue reading Focusing Amidst Chaos – Kasia Reterska, McPherson Strategies
“People are really making decisions more about who a brand is and why they’re doing something, as opposed to just what it is they are offering because that is largely commodified by options and price point.” Billee Howard on Green Connections Radio
You’re doing strategic planning, but are you looking at your brand anew too?
Maybe you should, says Billee Howard, master brand storyteller, and CEO of Brandthropolgie. She’s also Chief Strategy Officer of Centiment, an IBM Watson company leveraging artificial intelligence to help brands connect on an emotional level, the author of, We-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, and the former EVP of worldwide marketing communications firm Weber Shandwick.
