“People are more committed to and loyal to brand than they are to the politicians…because the brands are in their homes, they touch and feel them every day.” Kasia Reterska, McPherson Strategies We seem to live in two, chaotic parallel universes. One one hand, the government and Twitterverse gyrate from policy-by-tweet or other crisis to… Continue reading Focusing Amidst Chaos – Kasia Reterska, McPherson Strategies
