“There’s a huge barrier for ev adoption in this country…it’s lack of public charging infrastructure… So, my co-founder and I said, there’s got to be a solution…And it came to us that…why can’t we just make the (apartment) buildings the source of the energy instead of having to put in all this new infrastructure on the street?….And then to incentivize that building that we’re pulling that power from, we’re revenue sharing back to them. So they’re creating a public amenity, they’re earning money every month, drivers are able to charge and park, and cities are able to meet their decarb goals.” Tiya Gordon on Electric Ladies Podcast
One of the biggest hurdles to electric vehicle adoption is access to charging. With millions of people living in cities, what if they could charge similar to how they pay for parking? Well, Its Electric has found a way to do just that and they are bringing it out one city block at a time. How?
Listen to this fascinating interview on Electric Ladies Podcast with Tiya Gordon, COO and Cofounder of itselectric and host Joan Michelson. Its Electric is a novel EV charging infrastructure that leverages the power that’s already available to the residences on a given block to provide EV charging. Tiya is a designer, who went from designing museum exhibits to designing this novel charging system – and share that story too.
You’ll hear:
- How Its Electric works – enabling EV charging and helping the residences and the grid at the same time.
- How it’s a democratic (small “d”) solution that works on a first-come, first-served basis.
- How it would serve a huge potential EV market that today has no where to charge.
- Which legislation would support this concept and which would make it harder to provide EV charging.
Plus, insightful career advice from Tiya’s evolution from museum designer to EV charging entrepreneur:
“I would encourage people that, especially if they have that experience, if they can make that terrifying leap from a larger, more established career path to something in climate tech, something in the world that is new and fresh and innovative, but needs that steady hand of an experienced career, that’s where their value can be tremendous, because then they’re bringing in that expertise, they’re bringing in that calm, that ease, but then they’re helping a company that’s doing something that’s truly innovative, achieve what they’re out to do.” Tiya Gordon on Electric Ladies podcast
You’ll also want to listen to: (some might be recorded under our previous name, Green Connections Radio)
- Linda Zhang, Chief Engineer, Ford F160 Lightning EV
- Suzy Deering, Chief Marketing Officer of Ford – on bringing change to a legacy industry as an outsider.
- Genevieve Cullen, President, Electric Drive Transportation Assn. – on financial benefits for buying EVs in the new legislation, and EVs coming to market soon
- Kristen Siemen, Chief Sustainability Officer of General Motors
- Neha Palmer, Founder/CEO of TeraWatt Infrastructure on charging for EV trucks
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