How To Talk “Climate” To Keep People Safe – Allison Agsten, USC Center for Climate Journalism & Communications

“If there are people who are willing to talk to you about it, the first thing you got to do is listen….I grew up in a very rural area and it’s very conservative also. And when I go home, I don’t talk about climate change. I do talk about what’s going on with hunting season. ‘Oh, there’s no deer this year. Why do you think that is? Tell me about the rain’….It is again about that pivoting and you have to understand what’s important to the people you’re talking to… I might say, ‘I just upgraded my mom’s generator. It’s great because with all the outages we’re having out here, now she can get electricity and I know your husband’s been sick, that could be something that could be really beneficial for you.’ I do not mention climate change…I am putting out ideas that are going to save somebody’s life, I’m responding to the situation of the people that I’m speaking with.”

Allison Agsten on Electric Ladies Podcast

How do we keep people safe and sound in the face of ferocious weather, wildfires and floods, especially when they wince at the words “climate change”? Make it real for their world. How?

Listen to Allison Agsten, Director of the Center for Climate Journalism and Communications at the University of Southern California in this fascinating conversation with Electric Ladies Podcast host Joan Michelson. She also curates art at the intersection of art and climate at the Wrigley Marine Science Center.

You’ll hear about:

“When I talk to women who are at some point in their careers and they’re thinking of joining our sustainability communicator cohort, they always say to me, I just don’t know if my skills are translatable. Yeah, they are. I can help you think about the language…It’s scary because I’ve done it myself. I’ve made a number of career pivots, but to me, even scarier is not taking that chance and having the opportunity to feel really good about the work you do every day….I sleep well at night because I know that I used the skills that I have to do the thing that I think is most important.” Allison Agsten on Electric Ladies Podcast

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