How do we make sense of a year like 2017? It’s filled with “no one would believe us if we put this in a script” moments – extreme highs and lows, no matter what your values – and each one met with a counterpoint from a different reality. None of these happen “out of… Continue reading The Overarching Lesson from a Historic, Intense Year of 2 Realities
Consider these social media statistics and their implications for big data for marketing: Every day, there are 500 million tweets, over 1.8 billion photos and videos shared on social media and 6,586,013,574 searches conducted online. Every minute on Facebook, 510,000 comments, 136,000 photos and 293,000 status updates are posted. And five-hundred million people use LinkedIn. Add website traffic and buying habits, and you have “big data.” Why… Continue reading Reputation Management: Big Data for Marketing (Preview)
As recent events have shown, a single negative tweet can turn into a PR crisis firestorm with lasting impact on a brand’s reputation. Companies that respond quickly and with savvy are more able to weather the storm, which is why social media investor relations can be so powerful. But you can only respond quickly if… Continue reading Social media investor relations: Friend or foe?
Fundamental to the success of combating global climate change and reducing dependence on oil is changing each person’s behavior. This includes moving a critical mass of people from traditional gas-powered vehicles to eco-friendly electric vehicles. This means we need to create high demand for electric cars. We will always need electricity for our refrigerators, computers,… Continue reading Taking Electric Cars Mainstream
Will the mass market drive electric cars? Joan Bryna Michelson looks at the evidence To break our dependence on gas-powered vehicles as soon as possible, electric vehicles are the leading alternative. “Electrification is a part of every automaker’s long term strategy, which is a good indication that it’s not a question of if, but rather… Continue reading Electric Vehicles: If they build it, will we come?
By Erik Whipp, Audio Tech, Green Connections Media The holiday season brings out the food – rich, sugary, heavy and the like – and we feel justified in splurging on it, because it’s, well, the holidays. I tried that, only not just during the holidays, but all the time, as a freshman in college when… Continue reading Splurging Over the Holidays – Not Just on Sugar…
Six years ago, on April 20th 2010, the U.S. (and the world) got a huge wake-up call when BP and Transocean’s Deepwater Horizon oil rig exploded, killing 11 people and spewing ~5 million gallons of oil over 600 square miles of the Gulf of Mexico. Watching images of the gushing oil non-stop for 87 days… Continue reading The “Gifts” of the Gulf Oil Spill? – Six Years Later
by Joan Bryna Michelson Answer: Electricity Because both: · Are necessities, not luxuries. · Are catalysts for change, facilitators, breaking old things down to make better things. · Can be constructive or destructive if not managed well. · Help tread new territory. · Provide multiple – some might say even infinite — options. · Have… Continue reading What Thing or Object Most Exemplifies the Role Women Play in Business Today, and Why
Everybody knows how hard it is to make intelligent decisions based on fluctuating circumstances and priorities, as well as indecision on the part of those who can affect us.
As 2015 becomes 2016, it is striking how many issues that were once dismissed as “just a public relations issue” or “nice to haves,” underfunded and relegated to departments deemed less influential, are now high priorities in the C-suite. (Photo credit: Doug Mills) What’s going on? Has the Star Wars “Force” awakened the C-suite?
