“We talked to all customers. So we talked to truck customers, because part of it is, this is such a big population of customers that we want to evolve into an electric…We also talked to customers who weren’t truck owners, but may have wanted to be and didn’t go there for whatever reason that might… Continue reading How Ford Built The F-150 EV – Linda Zhang, Ford F-150 EV Chief Engineer
“The vision for electrification is based on the maturing of the technology. Getting it to a price point, a performance point, and a consumer acceptance point, where this actually can serve all of these consumer needs and we can make it affordable and it works…. This is what being a transportation provider looks like… Also,… Continue reading The State Of EVs From The Master – Genevieve Cullen, Electric Drive Transportation Assn.
“I started this meeting every Friday that was called Marketing Modernization, but, really, it was kind of almost like an open mic type of meeting, because I had teams come in and they could make a choice as to what topics (we would talk about). I’d say, ‘What is it you feel that we’re not… Continue reading Disrupting Ford By Starting From Scratch – Suzy Deering, Ford, Chief Marketing Officer