The State Of EVs From The Master – Genevieve Cullen, Electric Drive Transportation Assn.

“The vision for electrification is based on the maturing of the technology. Getting it to a price point, a performance point, and a consumer acceptance point, where this actually can serve all of these consumer needs and we can make it affordable and it works…. This is what being a transportation provider looks like… Also,… Continue reading The State Of EVs From The Master – Genevieve Cullen, Electric Drive Transportation Assn.

Disrupting Ford By Starting From Scratch – Suzy Deering, Ford, Chief Marketing Officer

“I started this meeting every Friday that was called Marketing Modernization, but, really, it was kind of almost like an open mic type of meeting, because I had teams come in and they could make a choice as to what topics (we would talk about). I’d say, ‘What is it you feel that we’re not… Continue reading Disrupting Ford By Starting From Scratch – Suzy Deering, Ford, Chief Marketing Officer