Integrating Purpose in Orgs. – Beth Colleton, Frmr SVP CSO, NBCUniversal and NFL

NBC UNIVERSAL EXECUTIVES -- Pictured: Elizabeth Colleton, Vice President, Green is Universal -- NBC Universal Photo: Dan Nelkin.

“You’ve got to walk the halls and really understand how they run the business, where their pressure points are and what they think their challenges are….walk in their shoes….It’s not what you’re selling, it’s what they’re buying.”
Beth Colleton on Green Connections Radio, “Purpose” is in style right now, but how do you “do” purpose successfully, driving measurable value creation in a large company or organization? How do you create and lead sustainability efforts that make a difference? Listen to Beth Colleton, former SVP of Corporate Social Responsibility and Sustainability at NBCUniversal (and formerly at the NFL) discuss the nuts and bolts of this work with Green Connections Radio host Joan Michelson.

How an upstart helped Samsung beat the iPhone in energy efficiency

Mobile phones are a massive business. Carriers had registered 5.9 billion mobile-cellular subscriptions as of January 2011, putting global penetration at 87 percent, according to the International Telecommunications Union. Think about all the energy required to charge all those phones. Fortunately, there are innovations in the works to reduce those energy requirements, and the resulting… Continue reading How an upstart helped Samsung beat the iPhone in energy efficiency

Looking for a Job?

Looking for a job? Between 1 and 3 million new U.S. manufacturing jobs are being created in the energy field over the next 5 to 10 years. But before you say “I’m not an engineer,” remember: They hire administrative assistants, marketers, project managers, bookkeepers and finance people too, that is, all levels and skills. This… Continue reading Looking for a Job?

Green Economy + Women = Economic Growth

“Would you call a police officer who uses a computer system in his car…part of the high-tech economy?  Probably not, but he’s using a computer every day to do his job and it’s fundamentally changing his job. “The green economy is sort of similar to that in that it’s a set of industries and occupations… Continue reading Green Economy + Women = Economic Growth