responsibility Archives - Electric Ladies

You Can Make A Difference Where You Are – Laur Hesse Fisher, MIT’s Environmental Solutions Initiative

“There are those individual actions that we can take. But if I can work with my community or work inside of my company, or if I can work inside of my house of worship and we can build some community and some action that way, it will have a much bigger impact than anything that… Continue reading You Can Make A Difference Where You Are – Laur Hesse Fisher, MIT’s Environmental Solutions Initiative

Business Leaders Bridging The Climate Gap – Voices From The Earth Day Women’s Summit

“Most things when it comes to corporate sustainability do not happen in a vacuum. I am part of an environmental sustainability team, but we would not be able to accomplish anything without our energy teams, our network teams, and more. The ability to take what can be a complex idea and translate that into a… Continue reading Business Leaders Bridging The Climate Gap – Voices From The Earth Day Women’s Summit

“Ecosystem of Social Good” – Rachel Hutchisson, Blackbaud

“This idea of ‘voice and choice’ is, ask me what I think and then listen to what I have to say and then give me a choice as to how I can participate. Don’t forget that I’m an individual…That’s a really big trend.”
Rachel Hutchisson on Green Connections Radio
Do you volunteer at a nonprofit, or donate to one? Does your employer even know what causes align with you? More and more employers are realizing that it’s important to offer ways their employees can give back. Listen to Rachel Hutchisson of Blackbaud describe how to create “an ecosystem of social good” for employees tailored to your team, in this enlightening interview with Green Connections Radio host Joan Michelson.

“Ecosystem of Social Good” – Rachel Hutchisson, Blackbaud

Sustainability & Profitability – Suzanne Fallender, Sustainability Director, Intel

What if corporations took their responsibility to reduce their carbon footprint and as corporate citizens seriously and integrated it into their corporate strategies? That’s exactly what Suzanne Fallender, Director of Sustainability at Intel told Green Connections Radio host Joan Michelson they are doing. From reducing energy and water use, eliminating the use of conflict minerals, to finding ways to recycle or reuse almost every by-product or waste material, she said Intel is leading industry. Listen to how they do it – profitably!

Focusing Amidst Chaos – Kasia Reterska, McPherson Strategies

“People are more committed to and loyal to brand than they are to the politicians…because the brands are in their homes, they touch and feel them every day.” Kasia Reterska, McPherson Strategies We seem to live in two, chaotic parallel universes. One one hand, the government and Twitterverse gyrate from policy-by-tweet or other crisis to… Continue reading Focusing Amidst Chaos – Kasia Reterska, McPherson Strategies

Brand Purpose – with Billee Howard, Brandthropologie & Centiment

“People are really making decisions more about who a brand is and why they’re doing something, as opposed to just what it is they are offering because that is largely commodified by options and price point.” Billee Howard on Green Connections Radio
You’re doing strategic planning, but are you looking at your brand anew too?
Maybe you should, says Billee Howard, master brand storyteller, and CEO of Brandthropolgie. She’s also Chief Strategy Officer of Centiment, an IBM Watson company leveraging artificial intelligence to help brands connect on an emotional level, the author of, We-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, and the former EVP of worldwide marketing communications firm Weber Shandwick.