Marketing & Branding Archives - Page 2 of 2

Branding in This Pandemic – Anne Bahr Thompson, Author, “Do Good: Brand Citizenship to Fuel Both Purpose and Profit

What Business Should and Should Not Do During This Pandemic Crisis. Do you get mad seeing ads selling normal stuff these days, as if we’re not in a global health crisis? What should companies, leaders and marketers do in this unprecedented crisis? Should you just post messages of support for first responders and healthcare workers? Do special offers work now?
Listen to this fascinating Green Connections Radio podcast interview with Anne Bahr Thompson, veteran branding expert, former head of a division of megabranding agency Interbrand and author of “Do Good: Brand Citizenship to Fuel Both Purpose and Profit,” to find out.

“Love & Bananas” – Rescuing Elephants with Actress, Director Ashley Bell

You’ll never look at your friends’ photos of riding an elephant the same way again after watching Ashley Bell’s documentary, “Love and Bananas.” It’s the story of rescuing Asian elephants from the cruelty they endure to be housed in zoos and “entertainment” in circuses, as well as rides. Ashley calls the film “an action adventure… Continue reading “Love & Bananas” – Rescuing Elephants with Actress, Director Ashley Bell

Women’s Talent in Innovation – Alfia Ilicheva & Maria Potoroczyn

“We recognize that women add fundamentally different and unique and a very powerful contribution to creating new ideas, new products, new services.” Alfia Ilicheva on Electric Ladies podcast If you think only the “ah-ha” ideas become successful businesses (or nonprofits), then Alfia Ilicheva and Maria Potorocyzn want to talk to you. They believe it’s a… Continue reading Women’s Talent in Innovation – Alfia Ilicheva & Maria Potoroczyn

Women, Sustainability & Innovation – GCR Host Joan Michelson on “Sustainable: The Podcast” With Tabitha Jayne

Switching seats, Green Connections Radio host Joan Michelson was interviewed on “Sustainable: The Podcast” about women’s unique role in sustainability innovation by Tabitha Jayne. They talked about how sustainability presents particular opportunities for women, and how it can drive innovation in an organization. Listen in to hear: Why sustainable businesses tend to have more women… Continue reading Women, Sustainability & Innovation – GCR Host Joan Michelson on “Sustainable: The Podcast” With Tabitha Jayne

A Tribute to a True Innovator: Bill Galt, Pioneer of the Health Food Industry – and a Close Friend, Mentor and Colleague – Dies at 89

Imagine going into a restaurant today and not being able to order fresh vegetables and organic salads. We owe the fact that we can – and have been able to for the past 35 years – to one of the most remarkable people, Bill Galt, Founder of The Good Earth Restaurant chain, and the pioneer… Continue reading A Tribute to a True Innovator: Bill Galt, Pioneer of the Health Food Industry – and a Close Friend, Mentor and Colleague – Dies at 89

“What People Say About You”: Your Brand – Diane Diaz, The Brand Teacher

“Clarity, credibility and consistency are the three most important things about your brand….Understand what you want to do and what you’re good at… You have to live up to your brand promise”
Diane Diaz on Green Connections Radio. Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes! So, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated. Trust. Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out. They talk about Diane’s favorite brand assessment tool, which Joan did – and its enlightening insights.

Brand Citizenship – with Anne Bahr Thompson, Branding Guru, Author “Do Good”

“It’s all about the doing, not the claiming,” Anne Bahr Thompson on Green Connections Radio
What do you expect from the companies you buy from? A new ground-breaking study says we consumers care if companies “do good” and we buy accordingly. So, how do we leverage it? What does it mean for consumers and businesses? Listen to the study’s author, branding guru Anne Bahr Thompson, author of a new book expanding on the research called “Do Good: Embracing Brand Citizenship to Fuel both Purpose and Profit, and a former top executive at Interbrand global communications firm. In this fascinating conversation with Green Connections Radio host Joan Michelson, also a communications expert, they dive into the study’s findings and discuss…

Brand Purpose – with Billee Howard, Brandthropologie & Centiment

“People are really making decisions more about who a brand is and why they’re doing something, as opposed to just what it is they are offering because that is largely commodified by options and price point.” Billee Howard on Green Connections Radio
You’re doing strategic planning, but are you looking at your brand anew too?
Maybe you should, says Billee Howard, master brand storyteller, and CEO of Brandthropolgie. She’s also Chief Strategy Officer of Centiment, an IBM Watson company leveraging artificial intelligence to help brands connect on an emotional level, the author of, We-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, and the former EVP of worldwide marketing communications firm Weber Shandwick.